There’s a common piece of advice that people give to small businesses when it comes to getting clients and closing deals. That piece of advice is that it takes six touches to close a deal. People hear this advice in one of two ways, and the way they interpret this advice makes all the difference.
There’s an economic principle called ‘comparative advantage.’ What this means is that there’s an advantage to having one person or entity produce one output over another. The best example of this principle is the pizza and beer example. Let’s say that I (Richard) can produce 10 pizzas or 4 beers in an hour. Now, let’s
We all have the things that cross our minds first, in any situation. These are the things we believe to be the most important because of our culture, education, upbringing, religion, etc. In a business context, for me, the legal protections always come up first because I’m an attorney. I work against my grain to