We all have the things that cross our minds first, in any situation. These are the things we believe to be the most important because of our culture, education, upbringing, religion, etc. In a business context, for me, the legal protections always come up first because I’m an attorney. I work against my grain to remind myself there’s typically a business necessity that actually comes first.
For a marketing person, the branding and marketing comes first. For an accountant, proper books and records comes first. Determining who is right is the wrong way to approach these differences because these differences of opinion make the marketer, accountant and attorney good at their jobs. They believe in their protect and spend the most time thinking about it since it’s always first to be thought of. This is called specialization, and it’s a good thing. Specialization allows people to get better and better and one job or another until there’s a comparative advantage to that person’s specialized skill set. It is in comparative advantages that you add value to your company.
As you’re building your business or meeting others, remember that you’re going to get a legal solution from a lawyer, an advertising solution from a marketer, an accounting solution from a CPA and so on. It is up to you to determine which solution you want to employ first. As you have limited time and capital, you likely cannot choose them all, even if all solutions would be good to implement eventually.